Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego announces Smart Brick, the ‘most significant evolution’ in 50 years

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
Forbes

New Bricks Hitting The Toy Aisles As Companies Compete With Lego

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...
CNET

Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.
nerdist

LEGO’s Brick Take Back Program Lets You Swap Old LEGO Pieces for Gift Cards

None of us have infinite shelf or desk space. Sadly, most of us don’t even have a decent amount of either. That means there’s a finite amount of places in our homes and offices to put our completed ...