Winner of our Best Future Tech category at CES, the new range, branded Lego Smart Play, centers on a high-tech component ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
Lego has taken a giant leap into the future of play with its debut at CES 2026, showcasing the groundbreaking Lego Smart Brick. This innovative toy not only changes colors but also produces sound ...
If you've ever wished your childhood Lego creations could come to life, your dreams are now closer to reality. Lego has just unveiled a subbrand called Boost that promises to do just that. The base ...
The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...
Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...
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