The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

A built‑in accelerometer allows the bricks to sense movement, meaning they can react when tilted, shaken or repositioned. According to Lego, this opens the door to dynamic play, with blocks capable of ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Black Friday has arrived, and you can save money on several LEGO sets, including plenty from its Star Wars range. Released just last year, the LEGO Star Wars C-3PO model is available at its ...