As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Influencer marketing has been on an impressive upward trajectory over the past few years—growing from $1.7 billion in 2016 to an expected $16.4 billion this year. While what often comes to mind are ...

Venelize de Lange from media update explores what declining trust in influencers reveals about changing consumer expectations ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Editor’s note: Nation’s Restaurant News is excited to partner with Belle Communication to launch The Influencer Insider, a new content series highlighting social media influencers and how their ...

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...