Brenay Kennard built her platform on laughter, lifestyle tips, and “real talk” moments that made her a big name across TikTok and Instagram. But this week, she became the center of a courtroom drama ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

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In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...