Influencers have a lot of sway over their followers, and their opinion can directly impact whether or not consumers will patronize your business. Getting your brand featured on a high-profile blog is ...

Leveraging influencers is a popular option for brands to develop a fanbase for their products and services. While these influencers are an excellent way to reach out to consumers via social media, ...

Influencer marketing is on the rise and doesn’t appear to be coming down any time soon–well, not if statistics have anything to do with it. According to a recent case study by TapInfluence and Nielsen ...

TapInfluence and Nielsen Catalina Solutions studied influencer marketing’s impact on WhiteWave Foods' Silk brand beverages last September and found the tactic lifted incremental sales by 10%. To date ...

Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, ...

Influencers are increasingly making their mark and it’s no longer just the big-name celebrities. Brands are always looking for the type of influencers that can have real impact on the purchase ...

It’s time for healthcare to go digital and the biggest influencers in healthcare industry are fast changing the ways we look at health! Social media and Twitter have led to the cropping up of ...