SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution. When the first inklings of what we ...

Portrait of two women holding a blank photo frame in hand and smiling. Girls wearing sunglasses standing against red and yellow colored wall. Influencer marketing consists in using influencers to ...

Runway Influence, an influencer marketing agency focused on luxury brands, is adapting to industry skepticism and tech disruption—as well as the future of micro, macro and mega-influencers. When MGM ...

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

Opinions expressed by Entrepreneur contributors are their own. “Authenticity” would win the award for most-overused word in the influencer marketing world these days. Which means it would also elicit ...