Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It’s 2021, and if you still feel website traffic is a good metric to evaluate your ...

Time is our most valuable asset. This is the reason why we spend more on technology from higher spec smartphones to expensive internet connection to productivity apps and like all these things, the ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

You've launched your new, beautiful and fully optimized website. Now what? Where will the traffic come from? How will you retain visitors? How will you convert them? To turn a website into the ...

eCommerce personalization software enables you to demonstrate to clients that your brand continuously understands what is expected of it and adapts to their ever-changing demands. Others might argue ...

However, even the best technology on the planet can’t convert prospects to customers if the underlying lead nurturing strategy is suspect. Here are 7 tips for designing a lead nurturing strategy to ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

Conversions have always been a vital metric of success in marketing, and the rise of account-based marketing ( ABM) has made them all the more important. After all, if you're allocating your time, ...