As a kid, I played soccer. I wasn’t the biggest or the fastest, but I really enjoyed the game. On most teams, I was a utility player. If the center midfielder got injured, I took over in midfield. If ...

Most of us are familiar with outbound marketing—it’s what we see most often. It broadcasts outwardly using tactics such as traditional paid advertising, trade shows, email blasts and cold calls.

So you may remember a blog I wrote about The Top 10 Reasons Your Landing Pages Suck. I had so much fun writing it that I thought I would think of some reasons to tell people how much their blogs suck.

The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only ...

According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking ...

As an engineer there is a lot to not like about marketing. It is imprecise and more about impressions than facts. People that study it in college don’t have to take calculus. It’s hard to measure and ...

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Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 ...

I'm based at UK inbound marketing agency Tomorrow People, working on online PR and blogger outreach for a variety of clients. I'm a keen advocate of content and social media in building quality ...