All business opportunities start as ideas, but not all ideas translate into successful businesses. Here’s how to analyze if you’ve got a viable concept. Before investing a lot of time and money into a ...

Last night in the shower, you had an ingenious idea for a new business. You rushed to the desk to write it down, with water still dripping down your back. Your [insert the brilliant thing] is going to ...

Creativity thrives when others finally “see” your idea. External validation, captured in "the videmus moment". may be the ...

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Close to 50% of startups fail because they don’t address a market need. Idea validation is the process by which entrepreneurs verify if their idea fills a gap in the market and customers are willing ...

You have a lot of business ideas and most of them won’t work. But how do you know which will? Starting a business is a high-stakes venture. Nearly half of all businesses fail within five years, and ...