Today, predictability has replaced volatility. When 200 becomes routine and chases follow a template, the element of surprise ...

IPL 2026: On the back of 200 run chases across the first two matches, IPL 2026 recorded a combined reach of over 515 million on linear TV and digital, a release stated.

Audience preferences in India are shifting, with both cinema and the Indian Premier League seeing selective engagement.

JioHotstar, the official streaming platform for the Indian Premier League (IPL), recorded its highest-ever reach with 1,370 ...

As the TATA Indian Premier League (IPL) 2026 continues its global expansion, the UAE and wider GCC have emerged as ...

With ‘Chill Like A Champion’, Netflix has become entertainment partner to Mumbai Indians and Sunrisers Hyderabad, pitching ...

CTV is scaling fast during IPL, but shared viewing, frequency challenges, and evolving measurement are forcing brands to ...

JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its ...

The growth of IPL merchandise into a fan-driven retail economy across India, evolving far beyond simple stadium souvenirs ...