Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...