Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...

Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

In an increasingly globalized world, brands have the opportunity to expand beyond borders. However, success hinges on solid foundations. Establishing a clear purpose, defined objectives and a unified ...

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

If we define “paid media” narrowly as paid consumer messaging or entertainment to build awareness and trial of a new brand, then most early-stage consumer brands do little to none of it. Believe it or ...

At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

Blasting more content doesn’t work — marketers must earn attention by delivering value through entertainment, education and relevance. To cut through the noise, build strategies around what your ...

Prompt and strategic responses to negative online content can mitigate brand damage and control the narrative. Using social monitoring and listening tools allows companies to address brand mentions ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...