Email marketing has been around for quite some time, and it’s an effective marketing tool. A study by DMA.org.uk found that for every $1 spent on email marketing, the average return on investment is ...

Are you an iCloud+ subscriber? Apple lets you set up your own domain name to send emails through iCloud Mail, and it only takes a few steps to set up. I’ve contributed to PCMag since 2019, covering ...

Segmentation data is an essential element of delivering relevant email messages, but deciding which pieces of information to use can present challenges. And how do you personalize emails when you have ...

In late 2022, Google added the ability to personalize Gmail messages sent from multi-send mode. This means you may now insert a @firstname, @lastname, @fullname or @email field within a multi-send ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend had already begun; the pandemic merely accelerated it. The acceleration is real: E-commerce is ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

As you well know, batch-and-blast is on its way out as an ecommerce strategy. Emails jamming up a shopper’s in-box are often ignored. One of the best ways to grab a shopper’s attention is by using ...

Opinions expressed by Entrepreneur contributors are their own. You may have heard about drip marketing. But, likely, you haven’t heard about Deep Marketing. Drip marketing is a way to send emails to ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...