MediaPost

Header Bidding Helps, But Google's DFP Remains An Obstacle

Back in April, Google announced a change to its Double Click for Publishers (DFP) ad server by allowing the real-time bids of a publisher’s outside exchange partners in its Dynamic Allocation product.
adexchanger

Google Ad Manager Builds A Bridge To Prebid – But Don’t Call It A Two-Way Street

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...
The Drum

Header bidding versus Google First Look

However, the momentum of the technology was disrupted earlier this year by arguably its biggest detractor Google, with its announcement of the full rollout of its answer to header bidding – ...
The Drum

Is Header Bidding Dead?

Header bidding is dead. Header bidding must be open source. Header bidding hurts buyers. Header bidding is behind global warming... There’s a tremendous amount of FUD (fear, uncertainty and doubt) ...
MediaPost

Header Bidding: It's A Mixed Bag But Mostly Beneficial

Panelists at the OMMA Programmatic Conference on Tuesday seemed to agree that header bidding, while complex, can be beneficial. On the panel entitled “Headers Up: How Does Header Bidding Change Both ...
adexchanger

In-App Bidding Gathers Steam, But Adoption Looks Nothing Like Header Bidding On The Web

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...
Advanced Television

Finecast debuts header bidding capabilities

GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters aiming to make connected TV advertising better, and help advertisers reach bigger audiences through ...
SiliconANGLE

Google pushes back against key ‘header bidding’ allegations in antitrust lawsuit

Google LLC is pushing back against some of the key allegations in an antitrust lawsuit filed against it by 10 Republican state attorneys general who have accused the search giant of employing ...
Business Insider

Rubicon Project Launches Open Source Server-Side Header Bidding Closed BetaSolution Uses Prebid.org Standards and Includes Robust Support for Private Marketplaces

LOS ANGELES, Oct. 24, 2017 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE:RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in ...
Campaign Asia

Myth busting: Header bidding

When it comes to header bidding, it can be a confusing landscape out there. Before I dive into some of the most common myths doing the rounds, if you need a quicker refresher on the basics of header ...
Ad Age

How header bidding wars led to a Google antitrust case and claims of collusion with Facebook

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...
Business Insider

Here are the 5 biggest revelations from a freshly unsealed antitrust lawsuit against Google, including boasts about slowing down privacy regulation and Project NERA

Unsealed court documents have revealed a string of explosive new allegations against Google. Google boasted it had stymied privacy regulation, and struck a deal with Facebook that was "suboptimal" for ...