Before you start your makeup, make sure your skin is adequately hydrated. “When you’re using a heavier makeup look, it’s really important to prep your skin with as much moisture as possible,” Ramzy ...

It’s not a phase, Mom — soft goth is officially the makeup style of the season. “After seasons of clean beauty, soft goth brings mood and emotion back to makeup,” says celebrity makeup artist ...

The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

As for what differentiates traditional goth makeup from today’s take on the trend? “Gothic makeup is using dark but soft shades of black or plum around the eyes and lips to give a sinister or ...

Much to the joy of my inner angsty teen, soft goth makeup is making a comeback in the beauty scene. A zillennial whose had consecutive emo and goth eras—colored strips in my hair, piercings in ...

It all started with a Google Doc, which outlined the products she uses to keep her skin clear. Rio now writes about beauty products full-time. She’s not a professional, she’s just crazy. In the past, ...