Brands avoiding X for any reason may be purchasing advertising on the platform through Google Ads without realizing it.

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an ...

Google has been sued by companies and governments for a variety of alleged behaviors. But one case that especially stood out was filed by the United States and 17 states in 2023. The plaintiffs in ...

Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

Google reportedly plans to expand an outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, ...

Google is giving advertisers a more direct path to buy programmatic ad inventory available through Google Ad Manager, the publisher-focused ad platform that was at the heart of its recent antitrust ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...