You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

A few months ago I attended a conference where Frederick Vallaeys from Optmyzr gave a talk about AdWords Scripts. I was intrigued, to say the least. What were these scripts capable of? How much data ...

Paid search advertising is becoming more popular in comparison to other digital marketing services. In pay-per-click (PPC) advertising, Google Adwords is the best tool that offers the best tools and ...

Because “you kids today” now have a new experiment tools from Google called AdWords Campaign Experiments (ACE) that now makes testing—one of the most crucial parts of successful PPC management—a bit ...

So many strategies surround even the most basic of pay-per-click (PPC) principles. One principle that is kicked around the most is the use of match types in Google AdWords. Some camps preach that ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...