BAT Rothmans is expanding consumer access to its glo Hyper heated tobacco devices with a new trial marketing campaign that lowers the entry barrier for first-time buyers. The company said Tuesday the ...
BAT Rothmans (hereafter BAT)'s heated tobacco product "glo" has secured 10 million users in 33 countries. Lee Ju-seok, BAT's principal design lead who spearheaded the design of the flagship model ...
In April 2020 BAT launched it's latest tobacco heated product (THP), glo-Hyper. While 2020 was a challenge for many brands it became a watershed year in THP marketing for BAT with a drive towards ...
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