Growing up as part of Generation X often meant learning independence the hard way. Kids were expected to figure things out on ...

Gen X takes pride in their past, but their kids don't feel the same. Generation X, born between 1965 and 1980, is caught in between the analog world of their youth and the new digital age of today.

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...