The new GFX100RF is Fujifilm's first fixed lens medium-format camera It has a 102MP sensor, 35mm f/4 lens and premium rangefinder-style design Sales start early April (TBC), list price is $4,899 / ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

This past June, Hasselblad announced the X1D. It was the first mirrorless medium-format camera to have a built-in viewfinder. And it adopted the lauded 50MP medium-format sensor from Hasselblad’s ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

I have been road-testing the Fujifilm X-S20 recently, which is another reminder that Fujifilm has never been a camera-maker that paid much heed to convention. That ...

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Fujifilm has just unveiled its latest medium format camera: the GFX 100S. Designed as a smaller counterpart to 2019’s GFX 100, the new camera measures roughly 30 percent smaller and 500g ligther than ...

FUJIFILM North America Corporation just announced it will launch a high quality film camera, the GF670 Professional medium format folding camera, at PMA 2010. Ideal for professional photographers ...