Like many industries during the ongoing coronavirus pandemic, digital advertising and media have suffered greatly over the course of 2020. Furloughs and layoffs skyrocketed among global marketers ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Companies spend billions of dollars per year on advertising in the U.S. alone, so sometimes ...

Suffice to say, the only reliable ad blockers you could get in the 1970s were to close your eyes, cover your ears or change the channel. The pre-internet days of sellers trying to get consumers to buy ...

TV has changed a lot over the last few decades, and I expect more changes in the coming years. For one thing, streaming viewership is growing over time (paywall). And in 2018, Nielen data showed that ...

Letters: Daniel Owen would welcome the demise of postal marketing, while Marlene McAndrew asks why charities repeatedly send appeals to the same people ...