Mashable believes it has traced the challenge to a video posted last week by the owner of a Siberian husky in the United Kingdom - ah, it’s international - named Jax who “encouraged followers to try ...

Funny dogs react to the “What the Fluff” challenge, resulting in hilarious jumps, barks, and paw swipes.

The #WhatTheFluff challenge is simple: The dog owner holds a blanket in front of themselves while the dog watches, making sure the dog sees the owner behind the blanket. Then, the owner quickly runs ...