QuestionPro, a global leader in survey and research technology, today announced the acquisition of Fathom, a leading text analytics platform for open-ended survey data and customer feedback. This ...

Scot Lowry is president and CEO and the entrepreneurial force driving the growth and innovation at Fathom, a digital marketing and analytics company. Lowry, along with a business partner, purchased ...

There are any number of ways to game social media, but any strategy which fails to sincerely represent consumer sentiment will inevitably be self-defeating. Take, for example, the practice of forcing ...