How to ignore the HIPPO and make evidence-based marketing decisions

None of this means you should stop listening to experience, intuition, or your nearest HIPPO. Good marketers absolutely have ...
Marketing

Build B2B Marketing Trust With Evidence-Based Content | Marketing Smarts Live Show

Modern customers are incredibly skeptical. They're not likely to take anything you say at face value. And why should they if you don't include evidence to back it up? Content accomplishes its goals ...
Marketing

Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel on Episode 513 of Marketing Smarts ...
Ad Age

How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics

The ad business rebounded in November with a strong gain of 2,200 jobs, but the U.S. unemployment rate rose to a four-year high.
Marketing Dive

Delivering effective in-store messaging: evidence-based best practices

Vestcom reveals comprehensive guide to maximize impact of in-store activation with evidence-based best practices grounded in real campaign learnings and recent shopper insights. In-store is where ...
Digital Journal

5 examples of impact-based marketing campaigns

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...