Ever‑Pretty’s mission sparks something profound: to help each woman feel her most confident and radiant. It may sound simple, yet there is nothing basic about the moment a woman steps into one of ...

Picking out the best dresses for your bridesmaid can feel like navigating a minefield at times. From colour palettes to body shapes, as well as factoring in personal tastes and preferences, balancing ...

Shopping for plus size formal dresses used to mean stressful searches for the right size, only to find boxy shapes because "that's all they had." Thankfully, fat creators, size-inclusive designers, ...

The average women’s dress size in the United States is between 16 and 18, and thankfully retailers have caught on, producing stylish, fashion-forward plus-size looks. In fact, in 2020, the market for ...