A few months ago, I started the process of moving all my journalling to a digital device with the goal of being more efficient. It was during the transition that I realized that I had overlooked the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many business owners have achieved success through creating efficiencies. Efficiencies are ...

Procter & Gamble Chief Brand Officer Marc Pritchard said today that marketers need to focus more on growing markets and not just their share of markets. That, he added, is “good for everybody,” and ...

We asked, 'Which behaviour has the most negative impact on the efficiency of arbitration proceedings?' Respondents could choose one out of five options: 'Counsel focusing on adversarial rather than ...

The Efficiency Model for media planning relies on the concept of purchasing media as inexpensively as possible (also referred to as tonnage). The Effectiveness Model, sometimes referred to as the ...