Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a financial ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

(By Bob McCurdy) As we work with clients to create effective ad campaigns, the takeaways from the following could assist. WARC recently published an article titled, “The Top Ten Drivers Of Marketing ...

Agency Eleven has officially launched as a new digital marketing agency, bringing a fresh approach to the world of online marketing. With a strong focus on search engine optimization (SEO), paid media ...

I recall once speaking with the owner of a computer consulting firm whose business was gaining momentum through word-of-mouth referrals. Now, she said, her company needed some marketing. The question ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly ...

Source: Kantar evaluated a thousand digital, social and TV ads from Southeast Asia in 2022. The Creative Effectiveness Awards recognise the top-performing ads of a 1,000 SEA ads from Kantar’s creative ...