Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be capable of drawing the Apple symbol with some degree of ...

Of 85 UCLA undergraduate students, only one correctly recalled the Apple logo when asked to draw it on a blank sheet of paper, psychologists found. Fewer than half correctly identified the logo when ...

Apple’s logo is a masterpiece of form. It’s a refined, elegant shape that represents the computer brand without the need for words, and represents an expectation of quality. But, according to a UCLA ...

Bing Crosby's grandson describes time Dean Martin crunched his luxury car in a McDonald's drive-thru Russian doctor pushed 72 ...