In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout) Disclosure: Informa, which owns a controlling stake ...

The vast majority of the games industry is digital. This has been the case for quite some time. Overall, when we factor in downloads, microtransactions, DLC, subscription, PC, mobile, and so on, the ...

The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

DUBLIN--(BUSINESS WIRE)--The "Global Application Software Market (2024 Edition): Analysis By Product Type (Low-Code Development, and No-Code Development), By Industrial Vertical, By Deployment Mode, ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Docusign's revenue growth has slowed, due to plateauing internet, PC, and smartphone penetration, impacting the global eSignature market. Despite increased competition and premium pricing, DOCU ...

The digital health world showed real signs of market traction during the first half of this year, with startups in the space raising $6.4 billion in venture capital funding, according to a report ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...