With the de-influencing hashtag racking up TikTok views, the trend can provide a useful gateway to reassess your own shopping habits. Katie is a UK-based news reporter and features writer. Officially, ...

Scroll through social media, and you'll see influencers throwing products at you left and right. There's TikTok’s newest “It Girl” Alix Earle posting her "Get Ready With Me" videos. And major beauty ...

I’m the first to admit I conform to countless influencer-endorsed trends. But now, influencing is giving way to de-influencing. Instead of advertising what to buy, it’s all about informing the masses ...

This story was originally published on Passionfruit. One of the biggest trends in social media this year is influencers who aren’t trying to sell you anything. These creators have branded themselves ...

NYC de-influencer is waging a war on the city's most irritating influencers -- and winning. NYC’s suffering from serious influence-a — and one man’s hilarious TikTok videos could be the cure. After a ...

As Donald Trump's administration prepares to roll back even more climate legislation, young people have turned to de-influencing and underconsumption videos as a means of self-empowerment. By Lovia ...

Influencer marketing is one of the most popular strategies brands use to reach their target audiences and promote their products. For example, Fenty Beauty collaborated with influencers like Jackie ...

In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. "I got influenced mostly by skin care stuff," she ...

For many online shoppers, there is almost always something sitting in their cart or wishlist they want to buy. It could be a trending skin care product, a limited-edition shoe or a gadget that ...

For the last few years in my Nieman Lab predictions, I’ve discussed the convergence of journalists and influencers. But if influencers are becoming journalists and journalists are becoming influencers ...

NYC’s suffering from serious influence-a — and one man’s hilarious TikTok videos could be the cure. After a divisive decade that saw the city fall under the spell of obnoxious influencers, an ...