Consider the question: Who is your customer? Simple in theory, but harder in practice as organizations continue to build their customer personas in siloes. It's hard for marketing leaders to admit ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

In the era of digitalization, digital customer personas assist in making your eCommerce store more relevant to both your customers and the internet. With their help, you can improve your various ...

All good marketers center their marketing and communications efforts around their target customers. But how do they identify critical customer personas and develop targeted plans? Let’s explore the ...

The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

AI is reshaping marketing faster than ever. Blink once, and there’s a new tool, platform or trend making headlines. For franchise marketers, keeping up can feel like trying to drink from a fire hose.