Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. CMOs want to make CX investments that will drive the most ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Your frontline teams are your brand. They influence satisfaction more than any marketing campaign ever will. But they can't ...

Customer experience (CX) is a critical function for any SaaS business. But all too often, CX teams are left to fend for themselves when it comes to tracking critical metrics across the customer base.

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

I attribute my success in business to measuring. As the old adage says, "What gets measured, gets managed, and what gets managed, gets improved." Most business owners focus solely on hard metrics and ...

In every leadership team meeting and board meeting I’ve ever attended, the conversation inevitably circles back to the same set of metrics: annual recurring revenue (ARR), churn, customer acquisition ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

T-Mobile's fundamentals are robust, with resilient top-line growth, expanding margins, and strong operating cash flow, supporting a bullish outlook. Customer metrics are industry-leading, with record ...

Most businesses believe that they deliver a great customer experience, but this is based on outdated, old-fashioned ideas. Here’s what businesses can do to shift their customer experience to the ...