Marketplaces change fast and consumers’ opinions change even faster. To stay ahead of this furious pace, it is essential for brand owners to keep a pulse on the health and reputation of their brands, ...

Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

If you aren’t measuring, you’re guessing. A well-designed tracking program helps marketers spot trends, identify barriers, and uncover untapped opportunities to optimise campaigns and drive growth.

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...