Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

‘Cross-channel,’ ‘multi-channel,’ ‘integrated’ and ‘holistic’ are just some of the terms used by marketers to describe campaigns that run across multiple channels and platforms. However, when it comes ...

AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.

The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

CleverTap has released a market research report on Unraveling the Cross-Channel Marketing Strategy. The report highlights the necessity of tailoring marketing approaches to resonate with regional ...

Fueled by strong sales and profits, Macy’s says it is raising its financial forecast for the full year, and announced plans to expand, opening three new stores in New York and California. Its ...

Cross-Channel is now part of everyday language in the boardrooms and on the store floors of today’s most successful retail businesses. Cross-Channel customers are more profitable than single-channel ...

Most retailers are realizing that their cross-channel customers are more profitable than their single-channel customers. Armed with that knowledge, merchants must figure out how to best reach those ...

Beyond Google reviews: why your reputation strategy needs a rethink in 2026 Online reviews still matter. But the rules around them have changed – quietly, and faster than most practices realise.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...