Marketers may not fully understand the benefits of measuring each branded touchpoint. They have an infinite aversion to risk and the industry has therefore been slow to adopt new cross-channel ...

First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers As one of the most ...

3. Implement cross-channel attribution As a small business owner, it’s likely that you have limited time and a small marketing budget. For this reason, you want to make sure that you are spending your ...

A new report from Forrester Research identifies WPP’s GroupM as one of the top five providers of cross-channel attribution tools and platforms in the industry. It was the only media agency entity to ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

SAN FRANCISCO, May 22, 2024 (GLOBE NEWSWIRE) -- AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named ...

Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to new channels, including ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...