Just a year ago, Colgate toothpaste seemed to be on the verge of ending the 25-year reign of Crest as the nation`s best-selling dentrifice. But today, executives at Procter & Gamble Co., Crest`s maker ...
Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could ...
A Colgate comeback would mean the brand would return to the leadership position for the first time in almost 30 years. It had been in first place until Crest won the American Dental Association seal ...
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