Crep Protect has put its sneaker cleaning equipment to the ultimate test by submerging the sought-after Dior x Air Jordan 1 in 23 bottles of Hershey’s chocolate syrup. The sneaker care brand — which ...

Crep Protect consumers typically buy its rain-and stain-protecting spray and apply it to their sneakers at home. However, with its new in-store service, the London-based sneaker care company has made ...

Toe box creases signify the beginning of the end for a sneaker’s life, and to collectors and footwear enthusiasts, finding innovative ways to smooth them out can be a constant battle. Now, that dread ...