One year ago, the ad tech industry saw a handful of independent media attribution companies get acquired by the big dogs in the space. Most notably, AOL scooped up Convertro, and Google bought ...

VideoAmp has acquired Conversion Logic, the multitouch attribution provider, the company said Tuesday. Conversion Logic’s chief client officer, JP Pereira, will also join VideoAmp as SVP of marketing ...

NEW YORK--(BUSINESS WIRE)--VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has ...

LOS ANGELES–(BUSINESS WIRE)–Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today it has closed a $4 million seed round of funding led by Rincon ...

Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Co ...

LOS ANGELES, Oct. 25, 2017 /PRNewswire/ -- Conversion Logic, the industry's most innovative unified marketing attribution platform, today announced the appointment of three leadership positions: Juan ...

LOS ANGELES, Sept. 13, 2017 /PRNewswire/ -- Conversion Logic, the intelligence layer for cross-channel attribution, has been designated a breakout vendor by Forrester for marketing measurement and ...

Attribution firm Conversion Logic, a company that exited its beta phase just one month ago, on Tuesday announced it has partnered with LiveRamp, a data on-boarder owned by Acxiom. The partnership ...

As more brands introduce attribution technology – or push their agencies to do the same – basic models and applications on the vendor side are expanding. Initial players in the space, such as Adometry ...

LOS ANGELES--(BUSINESS WIRE)--Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the ...