Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

More than anyone else, consumers are directly responsible for sales and, consequently, the profits of all companies. Their motivation, as well as the actions that result from them, determine the ...

Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation ...

New Year, New Career? It’s January, the start of a brand new year and historically January is a month when franchisors are flooded with an influx of enquiries from potential recruits whose New Year ...

NEW YORK — Linear television remains the most important influence — by far — among a variety of different media platforms, through all stages of a consumer’s purchase decision process. That’s the key ...

As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

Organizational buyers purchase products and services for businesses, government departments or nonprofit organizations. Consumers buy for their personal use. The different buying motives and processes ...

TVB today released a new study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most ...