There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

The biggest beauty trend on TikTok isn't a trend at all—it's a new way of seeing and showcasing your best features. Contrast makeup is a balancing act Dervanian perfected through creating ...

On TikTok, creators have discovered the color-correcting magic of blue lip gloss. Here's how the unexpected shade can upgrade ...

I want to be a Moonlit Winter! It makes me think of crunchy snowdrifts and hot toddies and burnished rosy cheeks and cherry red lips. Alas, this is not to be. Jeannie Stith, the founder and CEO of ...

What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color wheel that ...

“Makeup is more than just makeup—it’s a feeling,” says beauty influencer Monica Ravichandran. She’s a content creator whose viral #LipstickColorTheory has been trending for three years. Her background ...