This post was co-authored with Professor John Vervaeke 1. Thinking, Fast and Slow is one of the great books written on cognition and decision making. In a clear and accessible fashion, it made popular ...

We all have biases. They’re our brain’s way of reducing the energy it takes to deal with the terabytes of information thrown at us every day. We connect the dots, fill in the gaps with stuff we ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

Emerging research suggests that what we eat may influence our brain’s ability to think, remember, and age healthily. While no ...

No one, however intelligent or educated, is 100% logical all the time. When ordering food at your favorite eatery, for instance, you likely won't analyze the pros and cons of every single item on the ...