The couple have turned their time on HGTV into a lifestyle brand.

Chip and Joanna Gaines turned their real-estate business into a lifestyle empire.Cindy Ord/Getty Images; Magnolia; Target; Rachel Mendelson/Business Insider Chip and Joanna Gaines have created an ...

Chip and Joanna Gaines started out as the loving, relatable couple on HGTV's "Fixer Upper." Their series took run-down homes in Waco, Texas and transformed them into modern, sleek, and updated houses ...

Chip and Joanna Gaines have created an empire with their Magnolia brand. HGTV's "Fixer Upper" launched their careers. Now, they have their own network. They also own businesses in Texas, have written ...