The cake pops phenomenon has become much more than a mere blip in the trend universe. These decorated cake-balls-on-a-stick are popping up everywhere these days, from swanky wedding receptions to ...

Something Wicked this way comes from Betty Crocker! The household pantry staple brand teamed up with the musical/fantasy movie on two new Halloween-ready products that we fear every kid and ...

Why: After years of weak sales, the cakes category is in healthy growth thanks, in a big way, to a strong showing from category leaders Mr Kipling and Cadbury, both up 7% [Nielsen 52 w/e 3 October ...

Christmas Cake Pops are the perfect bite-sized treat to bring a little cheer to your holiday dessert table. These festive pops start with crumbled cake mixed with frosting, rolled into balls, and ...