WELLESLEY, Mass.--(BUSINESS WIRE)--The composable Redpoint CDP on Snowflake’s AI Data Cloud delivers significant results in terms of speed-to-value for delivering personalized experiences with a ...

The real issue isn’t the platform, but the assumption of identity ownership — a model undone by fragmentation, regulation and ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Because the future of data isn't about owning the most copies; it's about the "zero-copy" era where moving data is a ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Service marketing has always been a tough area for dealerships, it becomes almost impossible to reach the right people at the right time.