Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

In the ever-changing world of SEO and the rollercoaster of algorithms, many of us are tempted to keep chasing the newest techniques: As long as we keep our finger on the pulse, we'll keep up, right?

In search engine optimization (SEO), link-building is the process of acquiring links from other websites to your own, called backlinks. When these backlinks come from high-quality and reputable sites, ...

If you’re building links using the same tactics you were years ago, it’s time to take a fresh look at what actually works today. (Hint: It’s definitely not paid guest posts.) Still chasing link ...