Digital advertising has taken over the world of marketing, so many are probably wondering whether investing in promotional products is worth it. To that, as the CEO of a promotional product ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Promotional products are among the most cost-effective, highly visible and naturally tangible forms of marketing and advertising in existence. Advertiser recall of branding displayed on these products ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility, grassroots engagement, and in-person marketing across North America.

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations evolve, so must the strategy behind the branded giveaway. The era of ...