Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve ...

Today's authors are expected to play a major role in the marketing of their books. This is especially true if they're self-publishing or their work is being released through small or independent ...

Book marketing in the world outside of prison is fairly straightforward. The author writes a book, ideally has the foresight to build an author platform in the process, and then uses the platform and ...

Forbes contributors publish independent expert analyses and insights. I question what influences our character. Along the way I’ve stared into TV cameras at news studios while having intense debates ...

Why I Like It: Anything that Guy Kawasaki writes is automatically of interest, since he’s one of the most creative and original thinkers in the business world. In this case, though, Kawasaki (with the ...