A UK feminine protection brand released a commercial that uses blood instead of the typical blue dye. The brand, Bodyform, did so in attempts to normalize periods. People are applauding the brand's ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bodyform/Libresse Libresse/Bodyform is known for its taboo busting adverts, and its ...

A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

A British manufacturer of feminine hygiene products has produced an internet ad using bright-red dye as a stand-in for menstrual blood to illustrate the efficacy of its product. Part of Bodyform’s ...

Are you a print subscriber? Activate your account. 30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago ...

Contrary to what popular tampon and pad ads would like the world to think, women's periods do not consist of a weird blue liquid. Countless commercials show the efficacy of their sanitary products by ...