Content marketing has become a cornerstone marketing approach in the world of business, and for good reason: It's a cost-effective method of getting new clients to notice the company while keeping ...

Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results.

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the ...

Over 2 million blog posts are published each day. No wonder many marketers struggle with inventing fresh content ideas to fuel their marketing efforts. Yet, 99% marketers agree that a constant supply ...

While most business owners know the value of consistently posting content on their blogs, many struggle with deciding on what topics to write about. In fact, not knowing what to write about is one of ...

Leading or managing a content team can be a highly rewarding experience. However, all too often, it results in a dilemma. You are expected to generate the majority of ideas for your department’s ...

Publishing web content designed to attract prospects when they’re in buying mode is a natural place for companies to start with SEO blogging. However, for most businesses, both the universe of people ...